Through the “Fight Hunger. Spark Change.” campaign, Walmart is working with five suppliers — Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company, and PepsiCo — to give millions of customers an opportunity to fight hunger in their local communities.
The campaign will run online and in U.S. Walmart stores from March 28 – April 25.
There are three easy ways to get involved and help fight hunger in your local community:
Purchase: Purchase participating products in Walmart stores to help provide meals for families who struggle with hunger in your local community. For every participating product purchased at Walmart between March 28 and April 25, 2016, the manufacturer will donate $0.09 to Feeding America – enough to secure one meal on behalf of local food banks – up to each manufacturer’s maximum donation. Each manufacturer’s maximum donation is provided on the participating packages. See package or visit walmart.com/hunger for details.
Online Acts of Support:
o Generate donations for Feeding America food banks by using #FightHunger on Twitter, Facebook and Instagram, sharing and liking campaign posts on Facebook, showing support on Walmart.com/fighthunger and using unique Snapchat filters in select stores.
o For the first time, Twitter has developed a custom emoji for the Fight Hunger. Spark Change. campaign. When you Tweet using the hashtag #FightHunger, the custom emoji will appear after the hashtag.
o For each online act of support, Walmart will donate enough to help Feeding America secure 10 meals (an equivalent of $0.90) on behalf of its member food banks, up to $1.5 million.
o To kick off the campaign, Walmart will make an initial donation of $1.5 million to Feeding America. Based on the public’s social engagement, we aim to reach a total donation of $3 million.
Donate: Donate to a local Feeding America food bank at the register.
By combining Walmart’s donation with supplier donations through product purchase and customer donations at the register, the campaign has a goal of helping Feeding America secure 75 million meals on behalf of its member food banks.
Help us Fight Hunger and see how many meals are being provided by visiting walmart.com/hunger